Case Analysis
Instructions
Netflix is a leading provider of video streaming to customers around the world. In this case study, you are
required to prepare a 3,000 word report (not including table of contents and references) that:
(i)
Examines the rise of Netflix;
&
(ii)
Considers its future in a highly competitive market. In preparing your report please consider whether
Netflix’s strategies will assist the company in realizing its long term objectives
(Hint: review the Netflix annual report and it strategy statements, which are available on its website).
Report must be structured as follows:
Table of contents
1. Introduction (5 marks)
2. Institutional Background (5 marks)
o 2.1. A brief history of Netflix
3. This rise of Netflix (20 marks)
o 3.1 Changing technology
o 3.2 Operating online
o 3.3 Pricing strategies
o 3.4 Netflix’s innovations
4. Will Netflix remain the dominate provider of online video streaming? (15 marks)
o 4.1 What is the Netflix strategy?
o 4.2 How is Netflix currently performing ?
o 4.3 The future of Netflix
5.
Conclusion (5 marks)
Reference List using Harvard style and in-text references (nothing older than 2001).
Also, using the third person in academic writing and never the 1st persons (such as I or we).
