PM4799: Week 9 Contract Management and Critical Path Analysis
Analysis 9.1
Critical Path
Data for Project: Activity
1. Marketing Strategy: How Duration Dependency 3 days Start 7 days 1 9 days 2, 4 10 days Start 6 days 1 1 days 4,5 7 3 14 6, 9 3 2 will your marketing plan
support your business
goals?
2. Mission Statement: What
are you trying to
accomplish, and why?
3. Target Market: Who are
you trying to reach with your
marketing activities?
4. Competitive Analysis:
Who are you up against,
and where do you rank?
5. Unique Selling
Proposition: What makes
your business unique?
6. Pricing Strategy: What will
you charge, and why?
7. Promotional Plan: How will
you reach your target
market?
8. Marketing Budget: How
much money will you
spend, and on what?
9. Action List: What tasks do
you need to complete to
reach your marketing
goals? 1
