Assignment 2:
LASA 1 Assignment—The Leader as a Strategist Report
For this
assignment, you will choose an organization to analyze. This organization can
be one you are personally familiar with, or one you have observed to be an
effective organization, You now become a newly appointed senior leader in that
organization.
As a new leader,
you must prepare a report for the CEO that assesses the organization’s overall
alignment between its vision, mission, values, and strategy. This report should
consist of the following sections:
- An analysis of the strategic cascade of the
organization This includes assessing the organization’s strategy and
market position. Use the framework implied in Michael Porter’s (1997)
article “What is Strategy.” When describing the business strategy of your
organization, consider the following questions: - What is the target market (target
customer)? - What is your organization’s value
proposition (How does it deliver value that satisfies the target’s wants
and needs?)? - How is your product or service positioned
in the market (What specific features and attributes define the
product/service and how is its value reflected in its pricing,
distribution, marketing communications, etc.?)? - How is your organization sustainably
different from your competitors (What is the source of uniqueness and how
sustainable is it from being diminished by competitors?)? - A strengths, weaknesses, opportunities, and
threats (SWOT) analysis A SWOT analysis is a strategy planning tool that
examines both internal and external environments for factors and trends
that should shape planning and operations over the next five years.
Environmental factors internal to the company are classified as strengths
(to be leveraged) or weaknesses (to be mitigated), while external factors
are classified as either opportunities (to be pursued) or threats (to be
monitored and responded to). Some primer questions for the SWOT analysis
include the following: Strengths - What advantages does your organization
have? - What do you do better than anyone else?
- What unique or lowest-cost resources can
you draw upon that others cannot? - What do people in your market see as your
strengths? - What factors mean that you “get the
sale”? - What is your organization’s unique selling
proposition (USP)? - What aspects of your product or service
could you improve? - What market segments or competitive areas
should you avoid? - What are people in your market likely to
see as weaknesses? - What factors can make you lose sales?
- What good opportunities can you spot?
- What interesting trends are you aware of?
Useful opportunities can come from such things as the following: - Changes in technology and markets on both
a broad and narrow scale - Changes in government policy related to
your field - Changes in social patterns, population
profiles, lifestyle changes, and so on - Local events
- What obstacles do you face?
- What are your competitors doing?
- Are quality standards or specifications
for your job, products, or services changing? - Is changing technology threatening your
position? - Do you have bad debt or cash-flow
problems? - Could any of your weaknesses seriously
threaten your business?
WeaknessesOpportunitiesThreats
- A summary of the internal environment,
including the organization’s values and the key elements of the
organization architecture that influence worker behavior. Include the
following characteristics when analyzing the internal environment:
- Structure: This includes the ways the
organization assigns formal roles and responsibilities, decision-making
authority, expertise and skills, and work tasks. Think of the organization
chart and how its implied structure directs the decision making, resource
allocation, and workflow of the organization. Is it consistent with the
strategy? - Systems: This comprises the information
flows that coordinate activities between groups and across the organization
structure while helping direct worker behavior, including performance
management, financial management, operating, forecasting and planning, and
other regulating mechanisms. How do these systems help align workers and
their actions with the strategy? - Culture: This consists of the unwritten
rules and norms that govern worker behavior and help coordinate the
activities across structural boundaries. Is the organization culture an
enabler or impediment to the corporate strategy? What specific behaviors
embedded in the culture support the strategy? What specific behaviors
block the strategy?
A synthesis of
the information evaluating the ability of the organization to implement the
strategy using Kouzes and Posner’s Five Practices (for example, modeling the way)
as a framework. Include answers to the following:
- Company Culture
- Describe the values and culture of your
organization. - What are the values of your organization?
- How are they reflected in the behaviors
you see at work? - Employee Behaviors
- Describe the behaviors in your
organization. - Are these behaviors consistent with the
business strategy? - Where do they conflict with the strategy?
- What new behaviors are required to align
with the strategy? - Leadership
- How might you and other leaders create new
behaviors to support the strategy? - What specific actions would you implement
to communicate, motivate, model the way, coach, inspire the vision,
challenge the process, and encourage the heart?
Your response to
each part of the assignment should be approximately three pages.
Your final
product will be in a word document and be approximately 10–12 pages in length
and utilize 4–7 scholarly sources in your research. Your paper should be
written in a clear, concise, and organized manner; demonstrate ethical
scholarship in accurate representation and attribution of sources; and display
accurate spelling, grammar, and punctuation.
