Companies are consistently exploring ways to "guarantee" performance objectives are
achieved. More and more companies are focusing on "big data" and analytics to drive
their businesses to new heights.
With this as a back drop address the following questions:
1. For measuring marketing mix evaluation, what three things (metrics) are most critical
to business sustainment and growth? Explain and cite examples. How can Philanthropy
fit in?
2. Of the concepts of marketing Management, would you focus on certain aspects only
if you needed to evaluate brand portfolio strength (or weakness)? Explain and cite
example. When is it time to "kill a brand"?
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