Write a 1,050- to 1,400-word strategic objectives
summary. Include your balanced scorecard and its impact on all
stakeholders, and the communication plan.
Identify key trends, assumptions, and risks in the context of your final business model.
Develop the strategic objectives for your new
division of the existing business in a balanced scorecard format in the
context of key trends, assumptions, and risks. The strategic objectives
are measures of attaining your vision and mission. As you develop them,
consider the vision, mission, and values for your business and the
outcomes of your SWOT analysis and supply chain analysis.
Considerthe following four quadrants of the balanced scorecard when developing your strategic objectives:
- Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
- Market share
- Revenues and costs
- Profitability
- Competitive position
- Customer Value Perspective, which includes strategic objectives in areas such as:
- Customer retention or turnover
- Customer satisfaction
- Customer value
- Process or Internal Operations Perspective, which includes strategic objectives in areas such as:
- Measure of process performance
- Productivity or productivity improvement
- Operations metrics
- Impact of change on the organization
- Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:
- Employee satisfaction
- Employee turnover or retention
- Level of organizational capability
- Nature of organizational culture or climate
- Technological innovation
Evaluate potential alternatives to the issues and/or
opportunities identified in the SWOT Analysis paper and table you
completed in Week 3.
Create at least three strategic objectives for each of the four balanced scorecard areas. Baseyour solutions on a ranking of alternative solutions that includes the following:
- Identify potential risks and mitigation plans
- Analyze a stakeholder and include mitigation and contingency strategies.
- Incorporate ethical implications
Develop a metric and target for each strategic objective using a balanced scorecard format.
- Example: a strategic objective in the shareholder or
financial perspective is to increase market share. A metric to actually
measure this strategic objective of market share increase is, “The
percentage of increase in market share.” The target is the specific
number to be achieved in a particular time period. The target for the
metric of “Increase market share” could be “Increase market share by 2%
for each of the next 3 years” of an increase of 2% per year for 3
years.)
Writea brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:
- Define the purpose.
- Define the audience.
- Identify the channel(s) of communication and why you selected that channel.
Format paper consistent with APA guidelines.
Include the scorecard and communication plan templates provided in your Student Materials.
The paper must be written
in 3rd person and thoroughly researched with a minimum of four
acceptable references. Examples of acceptable sources include your
selected organization’s website and peer reviewed content from the UOP
library. Failure to research your assignment will result in a
significant loss of points.
