Assignment
An effective way to help students learn about marketing is the actual creation of a marketing plan for a product
or service. This coursework is designed to accomplish such a task. Therefore, You are required to make a
Marketing Plan to Get the British Bank Barclays and introduce this Service to the Lebanese Market ( as for
you the tutor you can make this plan for a similar country of your knowledge ).
The Marketing Plan is to be composed of minimum 3000 word (+-10%) Font : Times New Roman size 12
JUST FOLLOW THE BELOW OUTLINE
OUTLINE
1) Executive summary
2) Situation analysis a.
b.
c.
d.
e.
f. Market Summary
SWOT analysis
Competition
Service Offering
Keys to Success
Critical Issues 3) Marketing strategy a.
b.
c.
d.
e.
f.
g.
h.
4) Page #
Page # Page # Mission
Marketing Objective
Financial Objective
Target Markets
Positioning
Strategies
Marketing Program
Marketing Research Financials Page # a. Break-Even Analysis
b. Sales Forecast
c. Expense Forecast
5) Controls a. Implementation
b. Marketing Organization
c. Contingency Planning
6) Conclusion Page #
