2 pages on the company Global Eagle Entertainment covering these two points:
1. Do a process mapping of the activities (tasks) employees perform in the value chain to manufacture/produce the products/services they sell to their customers. Process mapping is when you try to understand how a product is made from raw materials to a finished product. For a service firm, you start with product development, to business development, to customer acquisition and finally to customer care.
2. Next, segment the activities into primary and secondary activities to identify the activities that contribute directly to revenue generation and those activities that play a support role. FYI, primary activities contribute directly to the bottom line. Secondary activities do not.
