Graded Homework

This is the assignment you would need to complete. 

Assignment 1: Company Description
and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will conduct a
SWOT (Strength, Weakness, Opportunity,
and Threat) analysis for the type of
beverage you have selected, and for your
company overall. As you work on the
assignment, consider why you have chosen
one type of non-alcoholic beverage over
another and the reasons for that choice. As
you complete your SWOT analysis, be sure
to include external factors such as
industry / market trends and competition,
and internal factors such as your
capabilities or abilities to reach certain
market segments.
Write a three to five (3-5) page paper, in
which you:

1. Create your revised NAB company name
and explain its significance.

2. Develop your revised company’s Mission
Statement and provide a rationale for its
components. Hints: Use the Statement of Mission
template on pp. 72-73 on the course
textbook: Successful Business Plan to aid
your development. Click here for help
accessing a specific page number in your
eBook.
Extracting appropriate information from the
NAB company portfolio, where applicable.
You should fill in other required items in the
template using your personal preferences. 2. Describe the trends in the non-alcoholic
beverage industry, especially the specific
type of beverage category you have
chosen. Justify at least three (3) reasons
why you have chosen this type of nonalcoholic beverage. Hints: Research and outline beverage
industry trends. Consider the size and
growth rate of the industry overall and the
specific beverage type you have chosen.
Use the worksheet in the course text (p. 88
| Past and Future Growth of Your Industry)
to help you project the future growth rate.
Consider the use of industry associations
and search engines to find reliable, recent
data. o Choose one (1) strategic position from the
course text (pp. 142–143) that you believe
is the best strategic position for your
company. Explain the approach you will use
to implement this strategic position in order
to distinguish your beverage from other
non-alcoholic beverages.
o Provide an overview of your company’s
distribution channels. Explain the manner
in which your product will reach end users.
Provide a rationale for your chosen method. Hints: For example, will you sell your
beverage in grocery stores, restaurants, or
sports venues? If so, describe the types of
resellers and distributors who will sell to
resellers and fulfill their orders. If you are
attempting to sell direct-to-consumers,
such as online via a monthly subscription,
how will you manage warehousing /
fulfillment / shipping? o Outline at least three (3) types of risks
(including any regulatory risks) that your
business faces. Describe your company’s
plan to mitigate such risk. Hints: You may refer to the types of risk
listed in the course text (pp. 148–149) as
well as any risks not listed in the text.
Regulation weighs more heavily on
beverage and food businesses than many
other types of companies, so be certain to
consider any regulatory risks your type of
beverage faces. For example, what kind of
regulation and / or risks are you likely to
face if you make health claims about your
beverage? o Develop a SWOT analysis for your NAB
company using the SWOT matrix worksheet
in the course text (p. 153 | SWOT:
Strengths / Weaknesses / Opportunities /
Threats) Hints: What are your company’s likely
strengths? Have you chosen a beverage
segment that is growing and lacks an
entrenched competitor? Are you in a niche
market that has great potential? What are
the strengths that you and other team
members bring to your company? Do you
or other team members have previous
experience in the food and beverage
industry?
Hints: What are your company’s likely
weaknesses? Is the competition in your
industry segment entrenched? Is your own
management team inexperienced? Will it
be challenging to actually produce your
product and maintain quality?
Hints: What are your company’s
opportunities? Does your segment have
more demand than supply? Have larger
corporations stopped serving smaller or
niche markets that you could enter? Is a
new market emerging because of
demographics, immigration, changing
tastes?
Hints: What are your company’s threats? Is
there a clear market leader that will be
hard and expensive to displace? Are downward-pricing pressures in the segment
making profit margins slim? Are there little
or no barriers-to-entry for new competitors;
if you have a novel idea that succeeds, can
the competition easily enter your market? If
you have a global aspect to your company,
do factors such as currency fluctuations,
political instability, offshoring or
outsourcing pose threats?
o Format your assignment according to these
formatting requirements: Be typed, double spaced, using Times New
Roman font (size 12), with one-inch
margins on all sides; references must follow
APA or school-specific format. Check with
your professor for any additional
instructions. Include a cover page containing the title of
the assignment, the student’s name, the
professor’s name, the course title, and the
date. The cover page and the reference
page are not included in the required page
length. Cite the resources you have used to
complete the exercise. Note: There is no
minimum requirement for the number of
resources used in the exercise.
The specific course learning outcomes
associated with this assignment are: a. Analyze the role of a company mission,
vision, and objectives and the impact to
business strategy.
b. Describe strategic planning techniques
used to formulate alternative strategies
designed to achieve stated business goals.
c. Analyze the external and internal
environment for opportunities, threats,
strengths, and weaknesses that impact the
firm’s competitiveness. d. Use technology and information resources
to research issues in strategic
management.
e. Write clearly and concisely about strategic
management using proper writing
mechanics.
f.