Week 2- Assignment- MVV-Mission, Vision, and Values
GOAL: Create an 800-1000 word paper that presents a compare
and contrast of three companies’ mission/vision/values statements, utilizing
the tools of strategic planning found in chapters one and two of our textbook.
Instructions: Write a 800-1000 word paper (body content
length) based on researched artifacts from three companies in the same sector
of private or non-profit industry (e.g., restaurants, services, products,
hospitals, etc.) and their individual presentation of mission, vision, and
values. After presenting each company’s brief history, mission, vision, and
values, compare and contrast the various features and differences between the
selected same-sector companies. Using relevant research via peer-reviewed
journals from the online library, conclude your paper with a scholarly
assessment about the strengths and weaknesses of the mission, vision, and
values of the companies researched. Make sure to emphasize the compare/contrast
element of this assignment as you look at the companies alongside each other—that
is where the analytical assessment comes into play; that is the place to
demonstrate your ability to think and write critically.
Suggestions to help your writing:
Use level headings (APA, pp. 62-63) to distinguish the
various parts of your paper. No abstract is required, but a title page and
references page are required.
Visit the following website to help you set up your APA
paper: http://www.youtube.com/watch?v=9pbUoNa5tyY&feature=related
You may use any level of sources—scholarly, popular press,
or websites—to provide foundational information used to inform you about each
organization. However, make sure to properly cite and reference these sources
according to chapter seven of APA.
Regardless what sources you use to gain information about
the companies, you are still required to list and use three scholarly journal
sources in the assertions you provide at the end of your paper. Be careful to
differentiate between “trade” journals and genuine “peer-reviewed” sources so
that your compare and contrast is based upon theoretical foundations instead of
opinions or advertisements.
The paper should be written in third person and is not
reflective (first person not acceptable).
Other Important Details:
Upload your paper (.doc) in the assignment section for
grading. Follow the Submissions Guidelines as listed in the Syllabus: The
various assignments for this course should be submitted as Word.doc attachments
in the Assignment section of our virtual classroom.
Do not use macros or automatic referencing in your papers
for this course. The auto features usually cause unforeseen problems in format.
Plus, part of the evaluation of this paper involves your acquisition of the
essentials of the APA style format.
Each file OF YOUR WORK should be named in the following
manner: Last name–truncated Week Number-Assignment name (abbreviated if
necessary):
For
example: Smith-Wk02-MissionVisionValues
