Imagine that you have been hired by Netflix to conduct a three circles analysis. In a memo to the CEO, describe Netflix’s competitive strategy and analyze how it competes with similar companies. Use examples from Case Studies 27 and 28 in your textbook,Netflix Inc.andNetflix.
In your 3- to 4-page memo, address the following:
- The first circle represents the team’s consensus of what the most important customer segments need or want from the product or service.
- The second circle represents the team’s view of how customers perceive the company’s offerings.
- The third circle represents the strategists’ view(s) of how customers perceive the offerings of the company’s competitors.
- Describe how 1, 2, and 3 are particularly important for asking questions about the company’s competitive advantage.
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