Assignment 2: Case Analysis: Charlotte Beers at Ogilvy and Mather Worldwide
Ogilvy and Mather Worldwide is the sixth largest advertising agency in the world. This case examines the process of formulating a vision statement and leading a transformation effort amidst industry changes and organizational crisis. For this assignment, you will assess the vision of Ogilvy and Mather and the vision-creating process. You will also identify strategies used to support the change vision and apply Kotter’s eight-stage framework for managing change to the case. After reading the case, write a 4-5 page paper in which you answer the following:
1. What is the vision of Ogilvy and Mather and what is your assessment of this vision?
– Is the vision clear?
– How does it fit strategically with what the company is doing?
- – Who are the most important internal and external stakeholders?
– Does the vision address stakeholders needs and is it aligned with the company’s goals?
- 2. What is your assessment of the vision-creating process that Beers and her team went through to create the vision?
– Who was involved and was it the right level of involvement?
– How was buy-in created and how effective was Beer’s leadership style?
– Was there resistance to this change and how was it dealt with?
3. Relate Kotter’s eight-stage process to the case.
– Discuss and analyze two stages you feel the organization used effectively and two stages where you felt there could have been significant improvement.
