Hospitality Management
Two Short answer questions (500 words each) in references to a Resort Management Class
Question 1
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your products. If done properly, this will help to insure the highest return for your marketing/sales expenditures. Select a resort within the continental U.S., and define the target market for this resort, indicating probable age, income level, ethnicity, activity level, or any other important factor. How does the property marketing strategy target this group in order to maximize revenues?
Your response should be minimum of 500 words in length.
Question 2
Explain what information is provided by the four (4) most important financial statements for resort management. Include any formulas along with your explanation.
Your response should be minimum of 500 words in length.
Course textbook ( Chapters 12 and 13 )
Gee, C. Y. (2010). World of resorts: From development to management (3rd ed.). Lansing, MI: American Hotel & Lodging Educational Institute.
