Complete this form and submit it to the Week 1 Course Project: Topic Proposal
Dropbox. Your instructor must approve your idea, and will give you feedback and
suggestions if you need help.
Begin by brainstorming and generating a list—you have several options when
choosing a product or service for your IMC plan. Consider choosing a brand that
you have a passion for or creating a new brand for a new company or a new
brand for an existing company. Perhaps you would want to select a product
extension of an existing product. You might consider a different approach to
marketing an existing service—you may select a product or a service. You can
target consumers or businesses. You may choose a product or service offered by
your employer or your own business, or one from another organization.
Ultimately, to maximize your learning experience, choose a product or service
brand that you have an interest in. Make sure there is information available about
the industry and target market of the brand that you have selected. Think about
why this brand needs an IMC Campaign—or why the existing campaign needs to
be changed—what problem are you solving? Your name: MOHAMED KABA, AURELIO PAREDES Identify and describe the selected brand.
Wal-Mart, the biggest retailer in the World. What brand problem are you attempting to solve with an IMC?
Wal-Mart is the biggest retailer in the world, but has less than 5% in the market
share in online business. In the horizon of 2020, Wal-Mart is planning to compete
against Amazon by expanding its business online. We will outline Wal-Mart’s
marketing strategy in this project to resolve this issue. Who do you think the target audience is? (Remember that you will need to
confirm this with research.)
The target audience is primarily the consumers. Are similar or competitive brands available? List or briefly describe a
similar brand.
Amazon, the word’s largest online retailer. How does your brand differ from competitors? What is the distinctive
competitive advantage?
Wal-Mart operates in 27 countries and employs 2.2 millions people in the world.
It gives better price compared to amazon, and the other major retailers in the
world. Do you have questions for your instructor? Please list them here.
As we will progress in the project, we will have some questions for the professor
to help us resolve some issues associated with our project.
