MBA 612 Strategic Management
Spring 2017
Polaris & Victory
Case 13: Polaris & Victory: Entering and Growing the Motorcycle Business (Part 4: Case
Studies; C-161 text) Complete the following case discussion questions (one-page minimum submission)
1. What factors influenced the company’s decision to enter the heavyweight segment of the
motorcycle market in the mid-1990s? Were industry conditions favorable for a new entrant at
the time?
motorcycle market in the mid-1990s? Were industry conditions favorable for a new entrant at
the time?
2. In what ways was Polaris successful with the introduction of the Victory product line? What
did the company do wrong?
did the company do wrong?
3. Fifteen years after entering the industry, describe current market conditions facing Polaris.
How have competitors responded to Polaris and VIctory, and what prominent competitive threats
presently exist?
How have competitors responded to Polaris and VIctory, and what prominent competitive threats
presently exist?
4. How do today’s conditions affect the company’s strategic decisions for Victory’s next decade in
the marketplace?
the marketplace?
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