Industry Influences Activity Context
This discussion helps you develop the skills to master the following course competencies:
- Evaluate an organization’s strategic fit with the external industry environment.
- Communicate in a manner that is professional and consistent with expectations of members of the business professions.
Activity Instructions
For this discussion, use the PEST and Porter 5-Forces Model to respond to the following:
- Identify environmental and industry influences that should be a concern or present an opportunity to your selected firm (The Virgin Group). Provide a rationale for your response and also include 1 reference.
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