Assignment Overview
Type: Individual Project
Unit: Strategy Formulation and Processes
Due Date:
Thu, 26 Jan 2017
Grading
Type: Numeric
Points
Possible: 200
Deliverable
Length: 1200 words
Intext citations after every paragraph
Eighty Percent (80%) Original
APA Format
Assignment Details
Assignment Description
Key Assignment
For this assignment use
Chipotle Mexican Grill (Fast Food).
You have just been hired by Chipotle Mexican Grill (Fast Food) as its new
vice president of strategic planning. The corporation’s performance in recent
years as well as the changes with business and economic conditions will be a
central focus of your new job.
Given the size of the corporation and the fact that it is in a highly
competitive industry, the chief executive officer (CEO) to whom you report has
already given you permission to hire a staff of recent Master of Business
Administration (MBA) graduates to assist you in your efforts. You recently
completed the interviewing and hired four people with minimal real business
experience.
In coming months, you and your team will be creating a completely new—and,
presumably, more effective—strategic plan. You plan to begin by holding a
kick-off meeting with your team.
Deliverable
Length: 1,000–1,250
words
To feel
confident that all of the employees in your strategic planning team understand
all that you have taught them, you require each to prepare a streamlined
version of the key elements of a strategic plan. You require each employee to
prepare the following sections of a strategic plan for the corporation’s next
3-5 years:
- Mission
and Vision Statements (Simply copying from an existing real company is
unacceptable.) - Specific,
Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and
Objectives - Industry
Analysis - Strengths,
Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis - A
Perceptual Map - Choose
any criteria that you think are important to plot. - Explain
why you picked the criteria.
Your task is to
create a plan, following the same parameters, which will be the sample standard
that your employees’ submissions should match.
Please submit
your assignment.
For assistance
with your assignment, please use your text, Web resources, and all course
materials.
