STRATEGIC PLAN PART 1: NEW
PRODUCT OR SERVICE
Usethe Strategic Planning Outline as a guide to complete sections of your
capstone project each week. A final paper is due in Week 5. Cite your
resources.
Write a
1,400- to 1,750-word paper in which you explain the importance of innovation in
your selected business’s vision, mission, and values, and determine your
business model for this new division. Include the following:
·
Propose a new
product or service for the new company division. The division should be
customer-focused with an innovative mission statement. Ensure that you are
differentiating your product or service.
·
Describe how the
division addresses customer needs and achieves competitive advantage.
·
Create a vision
and a business model for this new division that clearly demonstrates your
decision on what you want your business to become in the future.
·
Explain how the
vision, mission, and value of the new division align with the company’s mission
and vision.
·
Summarize how
the vision, mission, and values guide the division’s strategic direction.
·
Define your
guiding principles and values for your division in the context of culture,
social responsibility, and ethics.
