Question 1 (10 points)
Which of the following marketing tactics is designed to recognize and support the cause of a group or organization?
Question 1 options:
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Relationship marketing
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Question 2 (10 points)
Which of the following best completes this sentence: “Target marketing, positioning, and brand awareness management are ways______________”
Question 2 options:
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marketers have as a tool to understand what consumers want and meet their needs
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marketers have as a tool to make sense of numerous various groups of people in order to make changes in product, price, distribution, or promotion strategies
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to determine a specific consumer segment to attract
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to determine a specific set of market driven strategies to meet consumer’s demand
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Question 3 (10 points)
Which of the following terms best describes a specific group of consumers who share similar characteristics for whom sport companies produce and sell their products?
Question 3 options:
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The product market segment
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The industry market segment
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Question 4 (10 points)
Which of the following target market strategies involves selecting one target market that goes further in differentiating the market from others?
Question 4 options:
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Multi-segment target market
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Undifferentiated targeting strategy. See textbook pages 153 and 154 for more information on target market selection strategies.
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Question 5 (10 points)
Which of following is a criterion particular market segment needs to meet to be useful?
Question 5 options:
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A market segment should be homogeneous between groups
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A market segment should be indistinguishable from other segments
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A market segment should be heterogeneous within itself
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A market segment should be homogeneous within itself
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Question 6 (10 points)
Psychographics, as a base for segmentation, deal to which of the following set of variables?
Question 6 options:
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Gender, age, income, and sexual orientation
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A tool for consumers to perform certain functions and realize certain benefits
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Personality characteristics, motivational factors, desires, attitudes, beliefs, and lifestyle
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Mental and physical status
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Question 7 (10 points)
Which of the bases of segmentation serves as a tool for consumers to perform certain functions and realize certain benefits?
Question 7 options:
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Product functions and benefits
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Question 8 (10 points)
Positioning is a marketing concept that refers to which of the following ideas?
Question 8 options:
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It is how businesses tell consumers about a product’s value and benefits
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It is how businesses tell consumers what to think about a product or business, often in comparison with other products and businesses
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It is the position in terms of market share a companies occupies among consumers
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It is the raking of target markets companies are positioned to pursue
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Question 9 (10 points)
Which of the following terms includes descriptive information about people such as age, gender, education and income?
Question 9 options:
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Question 10 (10 points)
Which of the following target market strategies makes no distinction between market segments?
Question 10 options:
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Undifferentiated targeting strategy
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Multi-segment target market
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