Design a 3–5-page marketing communication plan for a health care product or service.
- In addition to word of mouth, sales, and direct marking, incorporate into your marketing plan the following eight steps to develop effective marketing communication:
- Identify the target audience.
- Determine the communication objectives.
- Design the communications.
- Select the communication channels.
- Estimate the total marketing communications budget.
- Decide on the media outreach.
- Measure the results.
- Manage integrated communications.
- Also include in your assessment an Excel spreadsheet that helps you establish your budget for a marketing communication plan.
- You may choose to use the Marketing Budget Plan Microsoft Office template linked in the Resources to assist you with the spreadsheet.
Additional Requirements
- Include a title page and a references page.
- Include an introductory paragraph and a concluding paragraph.
- Include a minimum of three research resources.
- Follow APA guidelines for style and formatting.
- Ensure your finished assessment is 3–5 pages in length, excluding the title page and references page.
Criteria
Describe word-of-mouth marketing communication methods used by individuals in the marketing profession.
- Describe sales marketing-communication methods used by individuals in the marketing profession.
- Describe direct marketing-communication methods used by individuals in the marketing profession.
- Explain how to identify a target audience in a marketing plan.
- Explain how to use integrated communications in a marketing plan.
- Describe the communication channels utilized in a marketing communication plan.
- Design a budget for a marketing communication plan.
- Explain the quantitative results of a marketing communication plan.
Categories: