Assignment 1: External Environment Analysis (Week 3) Monitoring competitors’ performance is a key aspect of performing an external environment…
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Assignment 1: External Environment Analysis (Week 3)
Monitoring competitors’ performance is a key aspect of performing an external environment analysis.
This assignment provides students the opportunity to evaluate the competitive position of one of the
organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix
and Competitive Profile Matrices (CPM).
Instructions:
Students will perform an external analysis on a company from the list below or from a list of companies
provided by the instructor. Citrix
In completing the assignment, students will perform research on the selected company and respond to
the required steps below:
Step 1: Create a PowerPoint Presentation. The final product will be no longer than 20 slides including
the title page and reference page. Students will use the note section of the PowerPoint to discuss,
explain and support the reasoning for information presented in each slide.
Step 2: Review assignment grading rubric.
Step 3: In completing the assignment, students are required to support the reasoning using in-text
citations and a reference list. Both in-text citations and an associated reference list is required. View the
sample APA paper under Week 1 content. Students may also look under Course Resources>>Student
Toolbox for APA resources.
Step 4: Complete an External Environmental Analysis: Use tools, concepts and information from your own research to perform an external analysis of the
company’s environment. Include the following: Company overview
Industry analysis
2) Competitive analysis. [Use the top two competitors plus the selected company.]
