EXECUTIVE SUMMARY
This report
proposes the introduction of (product/service) to (market) by (company). Product/service will reach X amount of the
population by Y time. The total investment needed to launch the product/service
is $, and will be financed by X. Based on financial projections the company
will break even in Z time. The product will be sold at $ and will yield %
profit rate.
INTRODUCTION
Describe motive of project, company,
product, main conclusions, and layout of the project. (Include 5 to 7 SMART
Goals)
ANALYSES
COMPANY
Company X was
founded on Y and has operations in Z markets. Its mission and vision statements
are
Mission
Vision
Company X’s
specializes in W and its core competencies are Y (based on resources and
capabilities analysis, this includes organizational structure).
Based on the
company’s resources and capabilities, this report proposes for the introduction
of product/service to Z market.
PRODUCT
Description of the product, main
attributes, “average” customer. Include
costs.
MARKET
The target market
for product/service is X. This market was selected because of Z.
In order to
operate in this market the company has to (make recommendations based on 5
Forces first).
The main
competitors in this market are (competitors analysis that can be included
within 5 Forces).
Based on our
analysis of the institutional environment of the proposed location the company
has to W (PESTLE Analysis).
MILESTONES
The company will introduce the product to
the market in X time. By year one the product/service will reach Z% of the
target population. Year 2…
Include controls to see if strategy is
successful these have to be related to SMART goals
FINANCIALS
The estimated cost of the project is X. The
company will finance it by W.
The company will break even by year W by
selling Z products.
APPENDIX
BIBLIOGRAPHY
