CRITICAL THINKING PAPER #1
Instructor: Professor Anderson
Read the short description below and answer the questions that follow.
Papers have a 1000 word limit [strictly enforced].
Papers must be submitted through Turnitin before class on Monday, February 13, 2017
Remember, this is an individual assignment that should represent your original thinking and research.
Sally Smith was a rancher who needed heavy-duty clothes that could stand up to the wear and tear of her job demands.
Unfortunately, most women’s pants did not fare well under the stress and strain of clearing
trails ,
peeling logs or doing other types of tough work. She tried men’s work trousers but
the fit was always wrong. She constantly had to put down her tools to pull up her pants.
Sally was not a clothing designer and was not chasing some life long entrepreneurial dream.
However, she was convinced that she had spotted a business opportunity to address an unmet
need.
1. Who would be the target market for Sally’s idea? Explain how Sally would segment her market
[describe relevant geographic , demographic , psychographic and behavioral factors].
Sally’s target market is the customers who is female and want to have durable clothes,pants for tough
work and
2. Identify three specific occupations where Sally would have interested buyers. Use census data or other
sources to show the number of potential customers in each sector. [cite references]
3. If you were in Sally’s shoes, how would you market her idea? Where should she invest her time and
dollars to reach the most likely customers? What should be her compelling message?
4. Identify two factors in the external environment that could affect the success or failure of Sally’s
business.
