Explain the perceived value of a good or service in terms of benefits versus price. Be sure to include what considerations should be taken into account when developing service pricing strategies. Include examples to support your reasoning.
Short Paper/Case Study Analysis Rubric
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according
to a discipline-appropriate citation method. Page-length requirements: 1–2 pages (undergraduate courses) or 2–4 pages (graduate courses).
Instructor Feedback: Students can find their feedback in the grade book as an attachment.
Critical Elements
Main Elements Inquiry and Analysis Integration and
Application
Critical Thinking Research Writing
(Mechanics/Citations)
Comments: Exemplary
Includes all of the main
elements and requirements
and cites multiple examples to
illustrate each element (23-25)
Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts (18-20)
All of the course concepts are
correctly applied (9-10)
Draws insightful conclusions
that are thoroughly defended
with evidence and examples
(18-20)
Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research (14-15)
No errors related to
organization, grammar and
style, and citations (9-10) Proficient
Includes most of the main
elements and requirements
and cites many examples to
illustrate each element (20-22)
Provides in-depth analysis that
demonstrates complete
understanding of some
concepts (16-17)
Most of the course concepts
are correctly applied (8)
Draws informed conclusions
that are justified with evidence
(16-17) Needs Improvement
Includes some of the main
elements and requirements
(18-19) Not Evident
Does not include any of the
main elements and
requirements (0-17) Value
25 Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts (14-15)
Some of the course concepts
are correctly applied (7)
Draws logical conclusions, but
does not defend with evidence
(14-15) Does not provide in-depth
analysis (0-13) 20 Does not correctly apply any of
the course concepts (0-6)
Does not draw logical
conclusions (0-13) 10 Incorporates some scholarly
resources effectively that
reflect depth and breadth of
research (12-13)
Minor errors related to
organization, grammar and
style, and citations (8) Incorporates very few scholarly
resources that reflect depth
and breadth of research (11) Does not incorporate scholarly
resources that reflect depth
and breadth of research (0-10) 15 Some errors related to
organization, grammar and
style, and citations (7) Major errors related to
organization, grammar and
style, and citations (0-6)
Earned Total 10 20 100%
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according
to a discipline-appropriate citation method. Page-length requirements: 1–2 pages (undergraduate courses) or 2–4 pages (graduate courses).
Instructor Feedback: Students can find their feedback in the grade book as an attachment.
Critical Elements
Main Elements Inquiry and Analysis Integration and
Application
Critical Thinking Research Writing
(Mechanics/Citations)
Comments: Exemplary
Includes all of the main
elements and requirements
and cites multiple examples to
illustrate each element (23-25)
Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts (18-20)
All of the course concepts are
correctly applied (9-10)
Draws insightful conclusions
that are thoroughly defended
with evidence and examples
(18-20)
Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research (14-15)
No errors related to
organization, grammar and
style, and citations (9-10) Proficient
Includes most of the main
elements and requirements
and cites many examples to
illustrate each element (20-22)
Provides in-depth analysis that
demonstrates complete
understanding of some
concepts (16-17)
Most of the course concepts
are correctly applied (8)
Draws informed conclusions
that are justified with evidence
(16-17) Needs Improvement
Includes some of the main
elements and requirements
(18-19) Not Evident
Does not include any of the
main elements and
requirements (0-17) Value
25 Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts (14-15)
Some of the course concepts
are correctly applied (7)
Draws logical conclusions, but
does not defend with evidence
(14-15) Does not provide in-depth
analysis (0-13) 20 Does not correctly apply any of
the course concepts (0-6)
Does not draw logical
conclusions (0-13) 10 Incorporates some scholarly
resources effectively that
reflect depth and breadth of
research (12-13)
Minor errors related to
organization, grammar and
style, and citations (8) Incorporates very few scholarly
resources that reflect depth
and breadth of research (11) Does not incorporate scholarly
resources that reflect depth
and breadth of research (0-10) 15 Some errors related to
organization, grammar and
style, and citations (7) Major errors related to
organization, grammar and
style, and citations (0-6)
Earned Total 10 20 100%
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