Identify and describe a minimum of three opportunities. These are external to the company and focus on the factors identified in the PEST and competitive analysis. You must support each opportunity, which you identify by relevant and appropriately cited evidence, and clearly articulate how each opportunity will affect the company’s future. In this section, for your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the opportunity points that are high probability/high impact, followed by high probability/low impact and so on. Be sure only to address the points that are relevant to the decision you need to make/recommend.
