SBE-430-61881 ECommerce for Small Business
Read the Case Study at the end of Chapter 12, Elemica: Cooperation, Collaboration, and Community, and answer the following questions in detail (the paper should be no less than one page):
Case Study Questions
- Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect?
- If you were the owner of a small chemical company, what concerns would you have about joining Elemica?
- Elemica claims to provide a community for participants in which they can transact, coordinate, and cooperate to produce products for less. Yet these firms also compete with one another when they sell chemicals to end-user firms in the automobile, airline, and manufacturing industries. How is this possible?
- Review the concept of an industry-wide private industrial network and describe how Elemica illustrates many of the features of such a network.
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