I want essay one page to one and half. What is the best alternative to a negotiating agreement (BATNA) and what the targets?
You company wants to enter into a joint venture with a South Korean company to manufacture a new TV/phone combination. The South Korean company has the technology. Your company has manufacturing companies in different locations around the world.
You will represent your company in the negotiations. What strategies and tactics will be used?
The South Korean culture, as compared to the United States, is:
More comfortable with power distance, a collectivist society, less of a masculine society, comfortable with uncertainty, high context, sensitive to time, indirect communicators, emphasis on relationships over contracts, and risk adverse. The culture is a “face” culture (as opposed to “dignity” or”honor).
