– What does the company do for its customers? Does it seem driven by a vision of a big goal?
– Has it created (or does it seem to be on the way to creating) sustained competitive advantage in its
industry? If so, how? (And how can other businesspeople learn how it created advantage?) If not,
what are the prospects that it will be profitable and successful in the future? (And what lessons can be
learned from its struggles?)
– What actions do you think the senior executives of your firm have to take to continue its success (if it
is successful) or to make it successful (if it is not successful now)?
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