the following two questions in essay style while citing scholarly sources
1. One ad agency was asked by a client to break the law in order to get publicity. Discuss
some of the potentially unethical or illegal practices of some guerrilla marketers. What if
anything should be done to curb these practices?
2. Veronis Suhler Stevenson (http://www.vss.com) is a private equity consulting firm
specializing in the media, education, and communications industries. Each year they
issue a forecast of trends in the media. Visit their web site to see what insights you can
develop about trends in advertising media. Which media are growing, which ones are
shrinking? How will these trends impact media planners in the next 1 – 5 years? What
role, if any, will media that are losing audiences play in future media plans? Explain.
specializing in the media, education, and communications industries. Each year they
issue a forecast of trends in the media. Visit their web site to see what insights you can
develop about trends in advertising media. Which media are growing, which ones are
shrinking? How will these trends impact media planners in the next 1 – 5 years? What
role, if any, will media that are losing audiences play in future media plans? Explain.
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