The age cohort groups you will research this week are the Baby-Boomers, Seniors between ages born between January 1, 1946 and December 31, 1963, Seniors born between January 1, 1933 and December 31, 1945, and a subculture group (other than African-, Asian, and Hispanic-American) of your choice. Review the Expectations for Dropbox Assignments for full details.
The paper should include, but is not limitedto, the following information.
- Overall description of the group (demographics: education, income, location, marriage, children, etc., percentage of the population)
- Attitudes of this age group.
- Spending (what products, brands, etc.)/saving patterns of this age group.
- Product development for this age cohort.
- Marketing (advertising and sales promotion) approaches to be used when targeting this customer.
- Citations need to be used when necessary.
- Reference list
**Must be at least 900 words long, double spaced
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