MGT222
Assignment 4.pdf
Assignment 4
Think of a new kind of e-business, one that does not exist. (Do a web search to verify that it does not exist.) The hypothetical e-business may be whimsical, but it should be plausible.
- Describe the nature and purpose of the business.
- What competitive advantage would it have as an e-business?That is, what advantage would it have for customers, or as a means of greater efficiency, etc?
- What or who would be the main competition, if any? Why?
- What is the potential target market for the product (goodsorservices) of this business, in terms of the types of customers and annual revenues?
- What are the potential risks of this business? For example, why might customers not want the product or service?
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Your paper should not exceed five (5) pages, single-spaced using one-inchmargins and a 12-point font. Carefully and completely cite your references. |
Please incorporate readings from course text book if possible: (Introduction to e-Commerce, Jeffery Rayport and Bernard Jaworski, McGraw Hill © 2004
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