Answer discussion in 300 words
Research a company that has recently expanded internationally. Apply the PESTEL
model to discuss some of the risks and issues that the company had to consider prior to
making the decision to expand and how that may have impacted the mode of entry
(export, license, franchise, etc.). What considerations had to be given to the host
country’s culture prior to making the decision to expand? How did those considerations
impact the type of strategy it employed (e.g. multi-domestic, global, or transnational)?
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