Week 7 Discussion 1
MKT253 Marketing Communications
Discussion 1
Resources
Read/review the following resources for this activity:
- Textbook: Chapter 14, 15, 16
- Presentation 1, 2, 3 (in Course Documents)
- Minimum of 1 reliable resource for initial post
Introduction
Technology influences the strategies incorporated by marketing executives. It also influence consumer preferences and demands. This activity will help you identify appropriate media for specific products.
Initial Post Instructions
Consider products that you commonly purchase in the following categories: athletic shoes, sweatshirts, sodas, music, and restaurants.
What media might you select based on finding the appropriate audience, environment, and mood for that product?
What length of format ads would you use, given the type of message you need to communicate?
How might you schedule the advertising, considering the purchase cycle of the product and the type of message you would be likely to deliver?
Secondary Response Instructions
In your responses to others, compare your own experiences with those of your peers. Do you find similarities in your choices? Differences? What suggestions would you make for scheduling the advertising?
Writing Requirements
- In addition to one initial post, respond to at least two peers.
- Initial Post Length: minimum of 350 words
- Secondary Post Length: minimum of 200 words per post
- Using APA format, incorporate appropriate in-text citation(s) referring to the academic concept with corresponding references page for the initial post.
Grading and Assessment
Meeting the minimum number of posting does not guarantee an A; you must present an in-depth discussion of high quality, integrate sources to support your assertions, and refer to peers’ comments in your secondary posts to build on concepts.
Course Learning Outcome(s): 1, 3, 5
1. Enhance their understanding of marketing communications and promotional mix strategies.
3. Examine the role of ethics, consumer behavior, and social responsibility in marketing communications.
5. Examine the role of marketing communications in business approaches and methods to develop, execute and evaluate advertising and promotional campaigns.
