“Consumer vs. Business Marketing” Please respond to the following:
- Compare and contrast marketing to consumers (B2C – business to consumer) and marketing to businesses (B2B – Business to Business) with regard to the marketing methods. Take a position on whether or not the B2B and B2C marketing methodologies are converging due to advances in technology (i.e., Internet marketing, new media). Support your position.
- Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing tool.
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