MBA 700 Case AnalysisRubric
Hoover’s Industry Index (n.d.) describes aspects the TV
broadcast and cable networks industry. This industry has seen acquisitions
after federal restrictions were lifted, allowing for more cross-ownership of
businesses among the different media (Hoover’s Industry Index, n.d.).
In fact, in 2013, Comcast completed its purchase of media
conglomerate NBCUniversal from GE and strengthened its presence in the
industry. Hoover’s Industry Index (n.d.) described this industry opportunity as
follows: “A variety of digital platforms provides the TV broadcasting industry
with new distribution channels and revenue sources.”
Select one of these top U.S. companies competing in this
industry, listed below, and complete a more in-depth analysis of its strategy
(if you see your chosen company for the final project on this list, do not
choose it; select a new company to research for this assignment).
1. Once you
have selected one of these companies, focus your analysis on Module Five topics
to discuss how that company has strengthened its generic strategy through
complementary strategic moves in this industry. In your analysis of its
strategic moves, examine the timing of these moves.
2. Then,
discuss this company’s strategies for competing in international markets. How
does the company enter foreign markets, complete internationally, and leverage
any operations internationally? Use topics from Module Six in your analysis.
Can you recommend any additional strategies for international markets?
Include 6 to 8 double-spaced pages for your analysis.
Company Sales Employees Location
General Electric Company 147,359.00M
305,000 Fairfield, CT
Comcast Corporation 62,570.00M
129,000 Philadelphia, PA
The Walt Disney Company 42,278.00M
166,000 Burbank, CA
News Corporation 33,706.00M
48,000 New York, NY
Time Warner Inc. 28,729.00M
34,000 New York, NY
NBCUniversal Media, LLC 19,200.00M
30,000 New York, NY
CBS Corporation 14,089.00M
20,930 New York, NY
Viacom Inc. 13,887.00M
9,880 New York, NY
DISH DBS CORPORATION 13,151.60M
3 Englewood,
CO
Liberty Interactive Corporation 10,054.00M 22,000 Englewood, CO
(Hoover’s Industry Index, n.d.)
Reference: Hoover’s Industry Index. (n.d.). TV broadcast and
cable networks. Retrieved from
http://subscriber.hoovers.com.ezproxy.snhu.edu/H/industry360/companiesList.html?industryId=1470
Requirements of submission:This assignment must follow these
formatting guidelines: double spacing, 12-point Times New Roman font, one-inch
margins, and discipline-appropriate citations. Page length requirements: 6–8
pages.
Instructor feedback:Students can find their feedback in the
grade book as an attachment.
Critical Elements Exemplary Proficient Needs Improvement Not
Evident Value
Main Elements Includes
all of the main elements and requirements and cites multiple examples to
illustrate each element
(23-25) Includes most
of the main elements and requirements and cites many examples to illustrate
each element
(20-22) Includes some
of the main elements and requirements
(18-19) Does not
include any of the main elements and requirements
(0-17) 25
Inquiry and Analysis
Providesin-depth
analysis that demonstratescomplete understanding of multiple concepts
(18-20) Provides
in-depth analysis that demonstratescomplete understanding of some concepts
(16-17) Provides
in-depth analysis that demonstratescomplete understanding of minimal concepts
(14-15) Does not
providein-depth analysis
(0-13) 20
Integration and Application Allof
the course concepts are correctly applied
(9-10) Most of the
course concepts are correctly applied
(8) Some of
the course concepts are correctly applied
(7) Does
notcorrectly applyany of the course concepts
(0-6) 10
Critical Thinking Draws
insightful conclusions that are thoroughly defended with evidence and examples
(18-20) Draws informed
conclusions that are justified with evidence
(16-17) Draws logical
conclusions, but does not defend with evidence
(14-15) Does not
drawlogical conclusions
(0-13) 20
Research Incorporates
many scholarly resources effectively that reflect depth and breadth of research
(14-15) Incorporates
some scholarly resources effectively that reflect depth and breadth of research
(12-13) Incorporates
very few scholarly resources that reflect depth and breadth of research
(11) Does not
incorporate scholarly resources that reflect depth and breadth of research
(0-10) 15
Writing
(Mechanics/Citations) No
errors related to organization, grammar and style, and citations
(9-10) Minor errors
related to organization, grammar and style, and citations
(8) Some
errors related to organization, grammar and style, and citations
(7) Major
errors related to organization, grammar and style, and citations
(0-6) 10
Earned Total
Comments: 100
