I have 4 essay questions 250 words each.
1. Explain the role of trust in risk and crisis communications. Why are expressing empathy and honesty so important?
- 2. What is the key concept of Sandman’s High Hazard/High Outrage type of risk communication? How should an organization best act and communicate in this type of crisis? What type of messages should they send?
- 3.Define the terms crisis and risk. Explain how risk communications differ from crisis communications?
- 4. Discuss Fink’s four stages of a crisis by describing what happened at each stage of a crisis that has been in the public eye recently or a crisis that has happened in your organization. Describe how an organization should communicate at each stage of a crisis.
- Using these books for a reference as well
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press
Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.
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