Answer Needed in 3 hours
Review Video Case 4: Potbelly Sandwich Works Grows Through “Quirky” Marketing located at:
http://ezto.s3.mheducation.com/Media/Connect_Production/bne/OLC_Assets/Perreault_19e_0078028981/Video_Cases/Potbelly.m4v
Potbelly Sandwich Works, Inc. is a chain sandwich shop competing in the quick serve segment of the restaurant industry, appealing to young, urban professionals. Identify their core strategy elements (four Ps). What are several of the business environmental threats to Pot Belly? How might they overcome these?
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