Develop a minimum 700-word branding strategy and marketing communication plan in
Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and
the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the
marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and
Price Strategies lists below). The five elements you select should only come from the options
provided below. You must include a measurement of customer loyalty and retention in your strategy
document. You may include more than the minimum to provide clarity and coherence to your
document. Situational Analysis:
o Vision , Mission, Strategic objectives, Values o Strengths/Weaknesses o Competitor’s Strengths/Weaknesses o Market Segments Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image o Maintaining Brand Image o Branding Concerns o Promotion/Integrated Marketing Communication o Advertising Strategy/Objectives o Push and Pull o Media Strategy o Advertising Execution o Public Relations/Strategies Note: Charts/graphs/tables do not count toward the word count.
