Unit 7 Essay
In this assignment, you will plan to conduct an audit of a
sales organization and hold a sales meeting to discuss your findings. Prepare
one document that includes your 500-word business memo and the 500-word script
of what you will say at the sales meeting. Read the situations carefully so you
know what to include in each part. Submit this document to the
Unit 7 assessment tab in Blackboard.
You have been selected as the new sales manager of Rapid
Digital, a firm founded 20 years ago to provide digital repair services and
equipment to other businesses. You are replacing the long-time sales manager
(who retired) to bring fresh thinking to the sales organization and its 30
salespeople. The vice president of marketing has asked you to audit the sales organization
and prepare a business memo of at least 500 words describing, in detail, how
you will conduct the audit. Be sure to explain the role of sales volume, cost,
and profitability in your audit. How do these three evaluate the effectiveness of
the sales organization? Also, be sure to discuss the concept of benchmarking
and how it will be used in your audit to determine the effectiveness of the
salesforce.
Your audit of the sales organization raises questions in
your mind about the accuracy of the expense information submitted by
salespeople and whether some reps may be stretching ethical boundaries to make
sales. You decide to call a sales meeting to address your concerns. What will
you say? Write a script of at least 500 words that explains the importance of
submitting accurate expense reports and following ethical guidelines. Include
some examples of ethical lapses. You should not use a cover page but should
include references for any sources you use, including the course textbook.
Please include at least two peer-reviewed, outside sources, including your
textbook.
Information about accessing the grading rubric for this
assignment is provided below.
