Research paper – 5 PAGES – SINGLE-SPACED – Font 12, about Amazon Prime Air.
I am doing a marketing project about Amazon Prime Air. In this assignment, I need to write a paper answering the 3 questions below:
Questions:
(1) We often hear a statement as: Timing is everything in the business decisions, especially for new product or service introduction. Do you agree with the statement above? If your answer is yes, document why and if no, document why not.
(2) What are the underlying assumptions when you determine ‘the optimal (or near optimal) time of market entry for a new product or service? Discuss the assumptions such as the dynamics of market demand, the intensity of competition, product quality and marketing intelligence, etc.
(3) How would you apply your discussion in (1) and (2) to the Amazon Prime Air project? Discuss the strategic importance of entry timing to the Amazon Prime Air project on the basis of your industry experience, insight or observation.
It must follow the instructions:
The size of the paper is 5 SINGLE-SPACED pages, font 12, excluding the cover page, reference page and the appendix page.
