Marketing. Response of 300 words. Explain how a strong positioning analysis can help a marketing manager identify target market opportunities. For a local retailer in your area, how does this positioning analysis relate directly to market segmentation studies? Please use the following textbook chapters 3 and 4 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Also cite in text please.
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