STEP 1: RESEARCH
Search online and find 1-3 articles that discuss the
competition between Target and Walmart. For each article:
• Identify
Provide a link to the article.
• Identify
which aspects of the article will be helpful as you conduct your SWOT analysis
STEP 2: STRENGTHS
Based on your own experiences shopping at Target and Walmart
and the research you conducted:
• Identify
1-2 strengths Target has in comparison to Walmart. For each strength, explain
your rationale.
STEP 3: WEAKNESSES
Based on your own experiences shopping at Target and Walmart
and the research you conducted:
• Identify
1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain
your rationale.
STEP 4: OPPORTUNITIES
Based on your own experiences shopping at Target and Walmart
and the research you conducted:
• Identify
1-2 possible opportunities Target has to be more competitive with Walmart. For
each opportunity, explain your rationale.
STEP 5: THREATS
Based on your own experiences shopping at Target and Walmart
and the research you conducted:
• Identify
1-2 possible threats that might diminish Target’s competitiveness with Walmart.
For each threat, explain your rationale
STEP 6: WHO WILL COME OUT AHEAD?
Based on your SWOT analysis, do think that Target or Walmart
is better positioned over the long term to come out ahead? Why?
STEP 7: REAL_WORLD APPLICATION
Conduct a SWOT analysis for your company and one of its
biggest competitors using the methodology outlined in Steps 2-5.
