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11. A company decides to improve its product warranty to show customers it has higher quality when compared to other products in the marketplace. This is an example of
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A. threat of new entrants.
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B. rivalry among existing firms.
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C. availability of complementary products.
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D. bargaining power of suppliers.
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12. A company’s marginal revenue is $15, its marginal cost is $15, and its price is $20. This company is operating in a/an _______ market structure.
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A. perfect competition
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B. monopoly
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C. oligopoly
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D. monopolistic competition
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13. “New and improved” products come from _______ innovation.
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A. traditional
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B. reverse
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C. incremental
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D. breakthrough
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14. How do organizations formulate and implement strategies that provide a competitively superior fit between the organization and its environment to achieve its goals?
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A. Developing stretch goals
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B. During supernormal growth business cycles
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C. Becoming porous organizations
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D. Using the strategic management process
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15. In traditional management, _______ departments are the norm.
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A. lean
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B. silo
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C. semi-silo
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D. agile
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16. Which of the following is an advantage of decentralized decision making?
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A. Optimization of power
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B. Autonomy
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C. Optimization of resources
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D. Knowledge in policies and procedures
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17. Juan found a supplier that costs 20% less than all other suppliers who provide the same quality. This is an example of
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A. efficiency.
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B. economy.
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C. effectiveness.
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D. productivity.
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18. Employee empowerment can be found in _______ departments.
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A. agile
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B. silo
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C. semi-silo
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D. legacy
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19. Regarding competitive strategies, advertising is used in which strategy?
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A. Global operations
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B. Low-cost leadership
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C. Focused differentiation
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D. Differentiation
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20. _______ occurs when the cyclical unemployment rate is zero.
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A. Full employment
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B. Structural unemployment
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C. Frictional unemployment
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D. Natural unemployment
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