You will provide apromotional plan that communicates Deep Ellum Brewing Company’s benefits basedupon needs of buyer. The plan must be logical and convincing plan, with astrategy to communicate the company’s benefits in such a way that it willpersuade buyers or clients about the worth of your business’s product.
The success of Deep Ellum BrewingCompany is based on its ability to communicate and to meet the needs of itstarget market. One of the most important ways to do this is with a promotionalplan for their Oak Cliff Coffee Ale. In the past, promotional plans were seenas short-term ways to boost revenues and market share. Current research hasshown that promotion is a direct link to customer loyalty and retention. For this reason, Deep EllumBrewing should produce a promotional plan.
The objective of the promotional plan assignment is to gainexperience applying a promotional strategy to help a Deep Ellum Brewing gain acompetitive advantage.
In 4 to 5 pages complete these2 sections with sources to back upinformation
· Target market – Identify target market and develop the optimal marketingmix to reach the potential customers for Deep Ellum Brewing Company andtheir Oak Cliff Black Coffee Ale
· Budget – Provide a budget and 12-month income statement (revenues andcosts) on the proposed promotional plan and include the promotional strategiessampling, advertising, and sales promotion. Show how your plan is feasiblebased on financial projections
12 pt fontdouble spaced and APA format. Use sources like online journals to back upinformation.
