Discussion posts, asap!
topic one:
Target Markets
GE® is introducing a 52-inch big screen, satellite-ready HDTV with a built-in DVD player, picture-in-picture, and a feature that allows the viewer to simultaneously view frozen frames of the last signals received over 50 channels. What strategic recommendations would you make to GE regarding the initial target market for the new big screen HDTV?
topic 2
Need Recognition
Describe the need recognition process that took place before you purchased your last bottle of shampoo. (Note: you may substitute a different product that you use on a frequent basis.) How did it differ from the process that preceded the purchase of a new computer or another major appliance? Did advertising play a role, if any, in your need recognition?
