The assignment for Amozon company
Yahoo’s operating expenses are going in the wrong direction. This is likely a
result of their increasing needs for heavy investment if the markets they
pursue.
Left unchecked, this is not a sustainable situation.
Let’s fine tune this focus a bit on the issues of threats/opportunities and
strengths/weaknesses. o What are the most important aspects of each?
How does the convergence of markets potentially impact Amazon?
What factors do they need to consider as they decidewhether to:
Enter a market?
How to enter that market? (Develop expertise, buy expertise, use partnership
or some other model)
While we can readily see the thread of Alibaba, how might Alibaba also serve
as a learning opportunity?
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