Imagine that you are the general manager of a new store, and you need to prepare for an interview with a local news reporter. (Select a store type of your choice; e.g. clothing, sporting goods, grocery, etc.)
Create a name and financial history for your organization that promotes your store and helps to draw shoppers; writing from a manager’s perspective.
Prepare for your interview by creating a 700- to 1,050-word script based on the following questions:
- What is your store brand?
- Who is the consumer?
- What is the main demographic population you serve?
- What factors did you take into consideration when deciding on store location?
- How do the demographics affect merchandising decisions?
- How do you identify this population?
- How do you satisfy their needs and wants?
- What does the consumer want?
- Why does the consumer purchase a particular product?
- What strategies do you use to create awareness, interest, desire, and action in your retail consumers?
- What are the psychological aspects of behavior (psychographics), AIOs, and VALs?
- Who are the direct competitors?
Add clip art or other images that represent your store but are not product-specific.
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