Graded Homework

For this discussion, select one of the following topics to describe the factors that drive sales and revenue in the company/case study that you have selected for the final project. Possible topics to explore include the following:

• Income
• Advertising
• Preferences
• Pricing
• Competitor pricing
• Regulatory environment
• International factors

Note: However, please disregard them and ONLY focus on the follow:

• American Airlines
• Microsoft Corporation
• Heinz Corporation