Case Study Deliverable
Access the Case Studies Overview and Requirements page for
detailed instructions and APA Style requirements for Case Study assignments.
Conduct in-depth research on the topic using, at least, two
primary sources, outside of the course textbook, as references. Compose your
Case Study assignment deliverable as a scholarly paper. Use Microsoft Word® to
compose your data and include a Title Page, Header, in-text citations (as
appropriate), and a Reference Table. The body of the paper should be two-three
pages of double-spaced text in length.
Use APA Style to cite and reference any data
“borrowed” from sources. Your composition needs to be grammatically
sound and free of spelling errors. Use terminology from the reference sources
and your textbook. Unless you are a subject matter expert on the topic, based
on your degrees, certifications or “on the job training,” do not submit data
obtained only from personal experience. Your document submission is due by the
end of Module 1. Your submission data will be checked through Turnitin, a
service that checks your work for potential plagiarism.
Case Study
Businesses are always striving to “win,” as the
course textbook points out in Chapter 1. One highly competitive marketplace is
that of the commercial airline industry.
Written Assignment: Choose a Part 121 air carrier (such as
American, Delta, Southwest, etc.) and provide data that shows how that enterprise
has successfully employed competitive advantage obtained through the
utilization of information technology to win and keep loyal customers or
operate more efficiently in the reservations, maintenance, or operations
departments. You may provide a historical example that would be found going
back several decades. Learning from the past is a great way to succeed in the
future.
