Assume the role of a marketing strategist for a specific product or product line within that
company.
Write a 1-page analysis. Your analysis should include: Identify, as precisely as possible, the primary target market of your major competitor’s
product. Competitor is Sony (www.sony.com) I Identify, as precisely as possible, the primary target market of your own company’s
product. Company is Mitsubishi Electronics(http://www.mitsubishielectric.com)
products. Compare and contrast your own primary target market vs. the primary market your
competitor has targeted. Conclude your brief by analyzing the unique attributes your company offers to its
primary target market vs. those that your competitor offers to its primary target market. If
there are overlaps between the primary target markets of your two organizations, explain
why your targeted customer should select your product vs. your competitor’s product,
based on specific attributes of the target market and the company.
