BUS 2020
Assignment #6
Page 456, Chapter 16
16-10. You just gave an in-depth presentation on the
company’s new marketing programs, intended for the specialists in the marketing
department. The marketing manager then asked you to give a shorter version of
the presentation to the company’s top executives. Generally speaking, how
should you modify the scope of your presentation for this new audience?
16-11. What role can entertainment play in an effective
presentation?
16-12. If you’re worried about forgetting your key message
points, should you write them out and read them during your presentation? Why
or why not?
16-13. Letting go of the idea that you have to be perfect
can reduce your anxiety before a presentation. However, is it possible to
create ethical problems by being too relaxed about your message and your
performance? Explain your answer.
16-14. What are the possible consequences of ignoring the
backchannel during a presentation to a public audience (such as at a
convention)?
Page 479, Chapter 17
17-10. Would you choose a structured or free-form design
plan for a presentation about upcoming changes in international accounting
regulations? Why?
17-11. What is the fundamental problem with “slideuments”?
17-12. How can you use slide masters to enhance the
effectiveness of your slides?
17-13. Is it ethical to use design elements and special
effects to persuade an audience? Why or why not?
17-14. If you are giving a presentation to company
management that uses the indirect approach to recommend that the company
consolidate its manufacturing operations (a traumatic change that would result
in the loss of hundreds of jobs, including a dozen management positions), would
it be wise to hand out copies of your slides at the beginning of the
presentation? Why or why not?
References:
Bovee, Courtland L.; Thill, John V.. Business Communication
Today (Page 456). Pearson Education. Kindle Edition.
Bovee, Courtland L.; Thill, John V.. Business Communication
Today (Page 479). Pearson Education. Kindle Edition.
